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Design a Website for You Real Estate Business
By pn7f7s0w | April 30, 2009
Being a real estate can be tough if you can’t get enough leads of motivated sellers. Increasing competition, declining home values and a soft lending market make it tough on investors.
With thousands of layoffs being announced and a dismal economic forecast locating motivated sellers is like taking candy from a baby. There really isn’t. How is it possible to get them contacting you?
One of the best ways I’ve found to locate motivated sellers is on the internet. The business of selling motivated seller leads is booming and you can find several services offering them. I’m suggesting a total online solution that allows the owner to control. Basically, a site that is yours that captures the information of motivated sellers.
So how should you execute such a solution? A timeless web design is where it all starts. It ought to demonstrate that you are a legitimate buyer andhave the wherewithall to solve the problems of sellers. Demonstration that you’ve resolved the challenges of other sellers is key. Convincing sales copy is a must if you want your visitors to want to work with you and contact you. It should contain avenues for them to submit their property details and contact information to you.
Start by either paying a professional to create a quallity website or build one yourself. Or you can get a pre-designed template and make some modifications to it. Creating a design from scratch or modifying an existing template will take some HTML and other coding skills. You must have capital to hire someone. Your time is important and you should decide what it’s worth. Is your time worth $20 an hour to make it yourself? Do you have more time than money?
Happy customer testimonials should be littered throughout. Use your offline credibility kit and migrate it to an online fashion. If you don’t have actual numbers and real quotes get them. Audio testimonials are an excellent option. Satisfied customers are the most convincing sales component.
Construct convincing sales copy to urge the visitors to complete your forms. Dan Kennedy is a super resource here and I recommend following him where possible. He’s a true pro when it comes to writing copy. Buy his book, The Ultimate Sales Letter, and go through it thoroughly. Then write each page of your website ending each one with a call to action.
Finally, include plenty of lead generators. These are forms online that your visitors fill out. Use the form fields to acquire the visitor’s property details and contact information. Dig out your mySQL primer book and use it as a guide to attach the database to the form fields.
The final step is driving targeted visitors to your site. While MSN may not be the best choice, advertising on the other major search engines using PPC is a great way to do this. You can accomplish this with SEO and paid advertising. Once you start receiving traffic you may find that you’ll need to tweak your copy. If the visitors are not converting to leads as well as you would expect then rewrite your content or rearrange how the copy is displayed. I’ve found that squeeze pages work well to increase conversion rates.
Pay Per Click and Search Engine Optimization strategies will be effective in driving traffic to your site once you have a profession and effective website solution.
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